Shashi Kalani and Swati Kalani, a charming mother-daughter duo, are the minds behind SwatiK. With an innate addiction to design, the pair love to travel and immerse themselves into the varied cultures from all around the world. Recognising the talent of the Indian handicraft industry, SwatiK reaches out to share this piece of culture with the world, through embroidery and design, ultimately aiming to cut through and sew a gap between countries and generations.
SwatiK was born when Swati had found that she had become immensely picky about the home décor items she wanted to decorate her living space with. Having had an educational background in commercial art and interior design, her sense of detailing, colour balance, layout and textural juxtaposition were in great need of satisfaction and she could not find the products to fulfill it. Figuring that there had to be others out there with the same problem, SwatiK was founded.
SwatiK uses a range of different Indian embroidery styles. For example, the duo used Zardosi, Kathiawafi, Cheed Moti and Gota styles in their current SS 2015 collection, all of them deriving from different states in India and having different materials, techniques and finishes in their making. The company recognises that Indian embroidery has long since entered global couture, with Milan and Paris fashion week having used and had it widely praised. Swati also believes that, since India is so full of tradition and modernism, the trick was to find the perfect balance of the two. The aim is to cater to a generation that isn’t looking to completely conform to traditions, but is searching for a more refined, modern and unconventional twist on the same classic works.
“Designing is a very organic to-and-fro process for me,” Swati says. Whilst the final products are manufactured and packaged in India, the inspirations are drawn up whenever the muse shows up, whether it be a simple tassel or a certain material that feels like it needs to be worked with. The textile designers, artisans and the Kalanis brainstorm to come up with exclusive products that are not seen in the market, and sketches are made accordingly before being sent off to be manifested in real embroidery.
SwatiK aims to provide its customers with products that feel more personal than the average off-the-shelf items. Each piece is personally hand crafted to bring together one’s individual taste and what’s currently in fashion. With a few exceptions, SwatiK can embellish almost any home décor item with the embroidery of choice, including onto wallpapers, poufs, ottomans, frames, lampshades and more. Check out their latest collection.