“I AM TRAPPED IN THE COMPLEX OBSESSION OF THE PERFECT SIMPLE OUTFIT, WHICH INCLUDES A SIMPLE WHITE T-SHIRT, BLUE JEANS, TOPPED WITH ATTITUDE.”
Tell us a little bit about yourself?
I was born in Casablanca, Morocco, and after I completed my undergraduate degree at the Lycée Lyautey, I went to study at Nice, a business school that specialises in luxury marketing. That took me on an adventurous journey to the fashion capital, Paris. I wavered between la dolce vita, the frenzy of the city and learned to juggle different lifestyles.
I have worked in the marketing field for years, and have always been interested in all artistic, creatively oriented companies. I love to paint, which is a gift from my father, who is a wonderful abstract painter.
At what age did your passion for fashion begin?
My blog, Fashion Bakchic has been a wonderful experience and after two years, I felt the need to do more. I wanted to incorporate all of my various inspirations, such as traditions, Morocco, its complex culture, and mix it all up to create something unique and special. Mainly I just wanted to see the reflection of all these ideas on a concrete platform, and being a fashion lover for years, it was simply obvious that I needed to launch my own brand and line that was personal to me. It has been three years since I started my own fashion blog and it was a great desire to bring forth the beauty of Moroccan couture from the old past into the spotlight.
What is your favourite piece of clothing wear?
My Berber clutch is such an easy-going item, she never seems to complain on how many accessories and little details she is surrounded by!
Are there any types of clothing that you avoid wearing?
I have always encouraged an interest in experimental fashion, which means that I don’t avoid wearing anything. I never stop trying new items as I believe in testing and experimenting and not having boundaries within fashion.
What do you wear on a daily basis?
I am trapped in the complex obsession of the perfect simple outfit, which includes a simple white shirt, blue jeans, topped with attitude.
What is the feel and look of Bakchic?
Bakchic is the expression of a personal identity, incorporating a culturally rich heritage mix and the raging feel of a contemporary look. This is what I would like to call Berberhemian — also known as Bohemian Berber.
What are you fascinated or inspired by at the moment and how does it feed into your work?
The past inspires me, I have always found it to be a good challenge to resurrect it and bring it forth in this day
Do you have any advice for our readers?
There is something about the human spirit that just instantly recognises art and creativity, so if you recognise something within you that seems easy and natural, and that just seems to flow, then go ahead and jump on it.
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