Skyline University College offers new courses

Skyline University College receives a nod from the MOHESR to introduce additional courses in its BBA, MBA programs from this semester  

As the saying goes, “the only person who is educated is the one who has learned to learn and change with time”, it is always in the best interest of any educational institution to adapt to the changing times. And this is exactly what Skyline University College, Sharjah, has done by launching important courses relevant for students to keep up with the ever changing world.


Skyline University College (SUC) has received approval from the Ministry of Higher Education and Scientific Research (MOHESR), UAE, to offer additional courses in its BBA and MBA programs. The new courses will be introduced from September 2014. The courses launched are majors in Marketing & Retail Management and Public Administration at BBA level and emphasis on E-Governance at the MBA level.
The introduction of these courses is because of response received from various stakeholders during the market survey of students, industry experts and employers.
Mr. Kamal Puri, Founder President, Skyline University College is confident that these course will benefit the students in their career progression and placement and said; “SUC always evaluates current demand for introducing new courses. The new courses in Marketing & Retail Management, Public Administration and E-Governance are aimed at shaping the careers of young aspirants by making them industry-ready professionals so that they are in the position to deliver superior quality service to the organization and society at large.”


Highlights of the new courses at BBA level are: The major in marketing and retail management is intended to prepare students to comprehend basic marketing & retail management concepts and operations. As the major progress, it aims at making students understand various facets of marketing and retail management in the ever-changing business environment.


The course prepares the student to understand the nitty-gritties of retail management and develop skills and competencies to evaluate the trends and successfully prepare strategies appropriate for emerging retail sector.


The focus of the course is on:

  • Consumer Behavior
  • Marketing Communication
  • Retail Management
  • Logistics and Supply Chain Management
  • Store Operations
  • Retail Merchandizing and Pricing
  • Mall Management
  • Visual Merchandizing and Store Design
  • Sales Management


The major in Public Administration focuses on training manpower for effective administration, urban management, formulating policy and implementation, managing environment and public sector activities.


The focus of the course is on:

  • Principles and Practices of Public Administration
  • Economics of Sustainability
  • Comparative Public Administration
  • E- Governance
  • International Relations and Foreign Policy
  • Public Policy Formation
  • Public Sector Marketing
  • Disaster Management
  • Environment Management


It helps in formulating new strategies to provide better governance through managing public organization effectively.
In today’s technology driven and dynamic environment, government organizations world over are moving towards E–Governance for smart governance. Properly designed and implemented, E-Governance can improve efficiency in the delivery of government services and simplifies compliance of government regulations. This helps in strengthening citizen participation to use government services and build trust in government. This will provide ample of opportunity for students to explore new dimensions of E-Governance and gain theoritical as well as practical know-how of the subject.
The emphasis of the course is on:

  • E- Governance Theory and Practice
  • Emerging Technologies for Smart Governance
  • E- Governance Project Management
  • Security, Ethical and Legal Issues of E-Governance

This course prepares the students about understanding of theories and practices of E- Governance initiatives requirements in the context of technological, cultural, ethical and legal perspectives.
Skyline meets the business requirement of the industry by preparing the trained manpower to meet the changing trends.

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