Guy Ritchie Directs New Campaign for Beckham Bodywear at H&M

Film director Guy Ritchie has directed a new film and campaign for David Beckham Bodywear at H&M, which sees David cast as an action hero for the first time. “David makes the perfect leading man,” says Guy Ritchie. “For me this felt more than a campaign – it was like directing a short film.”


The humorous campaign debuts worldwide on February 6, 2013. “Working with Guy has been a fantastic experience,” says David. “I hope everyone has as much fun watching the film as I had making it.” It coincides with new colours added to the Bodywear range, including red and blue trims and underwear in utility tones.

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