Talking about the in-roads that i.onik aims to make into the region, Mr. V.M. Chandrasekar, Chairman of Global Distribution Group, explained “We are delighted to bring i.onik, the first ever German brand in this category to the doorsteps of the people in the region. After successful launches in India, Latin America, Africa and a phenomenal journey in European markets, i.onik’s range of elegant, slim and trendy smart phones and tablets are being introduced and launched in the Middle East for the first time”.
“i.onik’s mission is to make the complex simple, the expensive affordable and enhance people’s lives, by putting powerful mobile technology coming from Germany in the hands of all. We aim to cater to a wider variety of customer segment with our range of products, whereas at one hand we have feature phones starting at Dhs60 targeting lower end segment, there is also a windows tablet catering the high end customer, looking for something which can provide integration of a laptop and a tablet”.
“At the moment tablets are used as secondary devices, however we want to be at the forefront of the transformation and create the change by converting tablet as the primary device of usage. Looking at our product portfolio, I think we can aim to achieve 7-8% market share within the entire category of lifestyle mobility devices in the next couple of years”, added Chandrasekar.
Speaking about the brand and its Middle East launch, Mr. Dirk Karthaus, Director i.onik GmbH said, “It is an exciting time for us to enter the Middle East market as we can fill the market gap with our product offerings. We look forward to working with the organized power retail sector, as well as small independent retailers. Our aim is to empower people with mobility products that can help transform their lives. i.onik brings in the cutting-edge services of German technology, that has in-house design and testing capabilities”.
Specially customized Android technology, developed in Germany & featuring stunning German designs, the i.onik range offers the customers an affordable prices tags with smartphones from AED 149 to AED 749 andtablets from AED 199 to AED 699 respectively. The company is in the process of firming up the distribution network and within next few weeks the brand will be available across UAE at major electronic retail chains, hypermarkets, supermarkets, online, independent retailers among other channels. The company is introducing its complete range that includes 5 smart phones (3.5” Single Core, Android 4.2, 4” Dual Core, 4.5” Quad Core and 5” Quad Core, 5” Octa Core, Android KitKat), 6 tablets (7”, 7.85”, 8”, 10.1” in 3G, Wi-Fi & Windows) and 2 feature phones ( 1.8’” and 2.4” Dual Sim). The brand’s range of unashamedly good-looking accessories and gadgets also include phenomenal sound systems and lively headsets.