Georgia May Jagger is at H&M

Model Georgia May Jagger will showcase the Rock‘n’Roll Mansion collection at H&M this February. Georgia, daughter of Mick Jagger and Jerry Hall, encapsulates the mix of music and fashion found in the collection, with a studded white biker jacket and tie-dye jeans mixed with boucle jackets and a belted shift dress. 


“I love the dress,” says Georgia. “It’s such a versatile piece, and full of new rock‘n’roll spirit.” Georgia shot the campaign in a luxury rock mansion, surrounded by guitars, drum kits and motorbikes. “I think music influences fashion and has done for generations,” says Georgia. “Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.” Georgia’s own style reflects the mix in the collection. “I don’t really have an everyday look,” she says.


“I wear what makes me feel good. It can be skinny jeans one day, and dresses and boots another.” Georgia, who turns 21 this month, is committed to her career in fashion. “I’m really enjoying what I’m doing at the moment,” she says. “I’m still so young so it’s hard for me to imagine what I might be doing in ten years time. I really like photography, so it would be great to do more in the future.”


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