FFWD Announces Programme for S/S ’16 Edition

Fashion Forward Dubai (FFWD), the region’s definitive fashion platform today announced its full programme for the S/S ’16 event, taking place this October 22nd-25th. The twice-annual event comprises of several elements: 33  catwalk shows and presentations by the region’s best couture, ready to wear designers; the ‘d3 Fashion Talks’ to generate debate and discussion on issues facing the region’s fashion industry, featuring iconic names from the international fashion industry, including Karen Buglisi Weiler, Global Brand President of M·A·C Cosmetics, Scott Schuman of The Sartorialist, and Imran Amed, Founder and CEO of The Business of Fashion.

The Showcase:

New for S/S ’16 at FFWD is The Showcase, a curated exhibition and retail space featuring a limited selection of premium Middle Eastern jewellery and accessories brands that were chosen for their creativity and originality. The Showcase offers an intimate and stylised space for these brands to present their latest pieces to guests, buyers and media. All of the brands showing in The Showcase are based in the Middle East or of Middle Eastern origin.

Brands include:  Alessa Jewelry; Athena Akhavan; Bil Arabi; Bint Thani; Coup N.P; EXOCET; Grin; Janan; Kismet by Milka ; Lala queen; Madiso; Maryam Khazali; Narinee; Nathalie Trad; NS by Noof; Precious by Francois Ayoub; Rosa Maria Jewellery; Roula Dfouni; Rula Galayini; Rym Jewelry; Sarah’s Bag; See ME; The O Jewelry; Vanina; Vik Jethwani Fine Jewellery; Vinita Michael; Yasmineh Kafai.


The d3 Fashion Talks:

Alongside the catwalk and presentation schedule, visitors to FFWD will be able to attend a series of talks and discussions, centring around some of the most pressing issues facing the fashion industry in our region, and internationally.

FFWD brings to the stage entrepreneur and renowned beauty blogger, Huda Kattan and her sister and business partner Mona Kattan. With nearly 7 million Instagram followers, Huda Beauty is one of the most talked about beauty bloggers in the world. Mona and Huda will share their story on building a Dubai-based brand that has a global cult following.

Building a Brand, the Huda Beauty Story – Huda Kattan; Mona Kattan; Moderated by Ritu Upadhyay – WWD (Thursday, October 22nd, 3pm)


Guests at FFWD will also have a chance to hear from renowned New York-based fashion photographer and blogger, Scott Schuman. Schuman began his blogThe Sartorialist, in 2005 with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life. Since then his work has been acquired for the permanent collections of the Victoria & Albert Museum in London and the Tokyo Metropolitan Museum of Photography and has been featured in many monthly publications.

Meet the Sartorialist (Saturday, October 24th, 4.30pm)


Attending FFWD for the first time is the Founder and CEO of The Business of Fashion (BoF), Imran Amed.

Bringing a unique understanding of the creative and commercial sides of fashion, Amed has emerged as one of the global fashion industry’s leading writers, thinkers and commentators. BoF is a next generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry and is an indispensable resource for fashion executives, creatives, students and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players” and “The Industry Bible.”

In conversation with Imran Amed – Founder and CEO, The Business of Fashion (Saturday 24th October, 7.30 pm)

For more information on the designers, speakers and full programming for FFWD’s S/S ’16 event, please see the FFWD website.

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