This holiday at Banana Republic, the True Outfitters of Modern American Style, it’s all about being with the ones you love. It’s a feeling of true warmth that can be found in cosy layers or when you’re wrapped up in the most touchable textures. Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe.
“The New Look of Banana Republic reflects our charge towards authenticity in storytelling, where fashion is front and center,” says Catherine Sadler, Global Chief Marketing Officer. “
Product stories told within the campaign are that of an effortless cool, blending easy-wearing pieces and textures. For women, materials of leather, chambray and cashmere are styled layered, abutting elegance with edge, while for men, we see varied textures and mixed proportions that push the style point of view. This youthful sense of hi-lo styling resonates throughout – offering the first true example of Webb’s creative influence.
“It’s been exciting for me to work on this collection and push the fashion component even further through styling,” said Marissa Webb, Creative Director and EVP of Design of Banana Republic, “I’m excited to share what we have been working on and the direction we are headed.”
This season Banana Republic’s capsule has you covered with the most covetable gift items for all the special people in your life. From dainty bracelets to statement necklaces, perfect stocking stuffers like scarves and candles to must-have wardrobe pieces like denim and relaxed, yet chic knits, there is plenty to choose from.
Holiday collection available in stores from November.