AUD and Swedish Wood, a Cultural Crossover Initiative

The American University in Dubai (AUD) in cooperation with Swedish Wood announced today the winners of ‘Swedish Wood Meets Arabia’, a student design competition creating a link between Scandinavian wood culture and Arabic design, in the presence of the Ambassador of Sweden in the UAE, H.E. Jan Thesleff.


The five final groups were selected from a pool of ten finalists at a previous event. The winners are Mariah Sobh and Syeda Salwa Hasan for the design ‘The Hybrid’ – which won them a one-week study trip to Sweden, fully covered by Swedish Wood. The second and third place went to ‘Sarab’ by Mona Al Ghussein, Lina Al Medanat, and Mariez Barsoum; and ‘The Cruise’ by Bhawna Ludhani Tilokani, Zeina Al-Khoury, and Lisa Harpalani respectively.


The competition was launched at AUD on the 14th of September 2014, where AUD students – from the School of Architecture, Art and Design – were tasked to exchange ideas, design, and develop a project with the help of experts from Swedish Wood and the support of their faculty members, in order to produce innovative contemporary design projects using the potentiality of Swedish softwood. The competition gave the students an opportunity to work in teams and to design a piece of furniture or decoration made of Swedish softwood and adapted to Arab traditions and culture.


The jury of the finale included Mrs. Charlotte Dedye Apelgren, Communications Manager and Mr. Erik Belfrage, Project Coordinator from Swedish Wood; in addition to Dr. Nabyl Chenaf, Dean of the AUD School of Architecture, Art and Design, and Mrs Farida Kamber Al Awadhi, President of the Association of Professional Interior Designers (APID).


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