Apple today premiered its newest store in the Middle East, Apple Dubai Mall, with an 186-foot curved storefront and balcony overlooking Burj Khalifa and the Dubai Fountain. Apple Dubai Mall will also host high-profile events including live music, intimate conversations with film-makers and photographers, and live workshops with some of the world’s top talent. Events on opening day include Live Art with Myneandyours and Artist Duos with musician Hamdan Al Abri and artist Sultan Al Ramahi.
New Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses, will teach “Today at Apple” sessions and offer individual advice and training to help customers take their creative skills to the next level. All of the store’s 148 employees are ready to welcome customers from around the world and speak a collective 45 languages.
Like many of Apple’s other significant stores, Apple Dubai Mall aims to be open and transparent, blurring the barriers between inside and out, to erase the boundaries between the store and the community. To mitigate Dubai’s climate, Foster + Parters designed eighteen 37.5-foot-high motorized “Solar Wings” that respond to the ever-changing environmental conditions. When the sun is at its hottest they cool the store, and in the evenings they open to welcome everyone to the public terrace. Inspired by the traditional Arabic Mashrabiya, each “Solar Wing” is locally fabricated from 340 carbon fiber reinforced polymer rods, and at 180 feet wide, the 18 panels make up one of the world’s largest kinetic art installations.